Think Marketing IQ Blog: Get the latest news, tips and trends on social and inbound marketing.

Everything listed under: social marketing

  • Marketing Strategy: 73% of Consumers Say "Story" Sells

    In Adobe Systems Incorporated, The State of Online Advertising, research, 53% of consumers think most marketing is B.S., 51% feel beautiful advertising is more effective, and 73% say advertising should tell a unique story, not just try to sell.

    When consumers were asked to rate each of the following statements based on whether you agree or disagree, the results were interesting:

    The research revealed that consumers want to be engaged by the advertising images they see. "Story", video, TV commercials, and what celebrities wear, all create an emotional response. That is the critical ingredient that moves consumers to action.

    Good traditional and online marketing stories are created by advertising agencies within a creative strategy. At Think Creative we research your target market to determine their preferences, then we develop messaging that emotionally appeals to that market to compell them to action.

    Contact Think Creative for a free consultation on how we can help you create your brand story and drive revenue.

  • What can video marketing do for you?

    They say a picture is worth a thousand words, and I think we can all agree this is a pretty fair statement when it comes to the world of marketing. Since we’re looking at it from this perspective, can you imagine how much a video is worth! We’re a marketing company so math has never been our strong suit, but we can’t help but believe the number is pretty high! As we cruise through 2013, we want a take a moment to pause and explain the benefits of video marketing; a concept that will become even more vital for businesses in the years to come.

    1. “Search ability”- You probably aren’t aware because it’s become second nature, but in 2012, video results have appeared in nearly 70% of the top 100 search listings on Google. A percentage that is only increasing with time! In this day of age, technology is everything. Customers are constantly searching their smart devices for new products or services and let’s face it, we’d all rather watch a 45 second clip than spend 5 minutes reading a review! #TimeEfficiency
    2. Video Life- Unlike most advertisements that become irrelevant in a year’s time, a video can be useful for the long haul. Not to mention the fact that they typically require an executive order to be taken down, which means a video ad has the potential to gain your business a new customer years after it was officially released. It might cost more to produce in the moment, but rest assured that this is a cost-effective marketing strategy over time!
    3. The Analytics- One of the best parts of video marketing is its ability to be measured. Whether or not your video is a hit with customers can be determined by looking at the easily accessible analytics. This instant feedback helps your business clearly see which marketing strategies are working and on the other hand, which ones could use a little more “TLC” to help them become more successful.

    So what are you waiting for? Here at Think Creative, we’re already aboard the video marketing bandwagon. It’s time for you to jump on too! You can see the marketing world much clearer aboard; and believe us when we say, the future looks bright.

  • Advertising and Marketing as Interchangeable Terms?

     

    internet marketing cloud

     

     

    When you consider the fact that Americans are exposed to over 3,000 advertisements on a daily basis, it’s easy to understand how people often mistakenly use advertising and marketing as interchangeable terms. While advertising is the element of marketing that we see most, it’s only one of the many tools in the marketing toolbox. This whole toolbox, so to speak, has the power to ultimately make or break a business. When put this way, it may seem a little dramatic, but marketing truly does have the ability to impact many crucial aspects of a business. Here are a few scenarios to illustrate how this is possible:

    1)    Even the best product or service in the world can’t sell without proper promotion among potential customers. Marketing has the ability to create a huge customer base or on the other hand, fail to stimulate customers.

    2)    Without marketing, sales will undoubtedly be limited. This quickly turns a storeroom full of ready-to-sell products into a room full of profitless inventory.

    3)    Most businesses have to deal with a large amount of competitors offering similar products or services. Mediocre marketing makes it easy for customers to buy their competitors.

    4)    A business may be financially sound but still not generate any actual revenue if customers are not aware of what they have to offer. This awareness all begins with marketing. 

    Marketing has and always will be integral for a business’ long-term success. As time passes, competition will inevitably get fiercer. Innovation and the ability to think outside of the box will be necessary to set a business apart from its competitors. That’s where the marketing gurus at Th!nk Creative come in. We work closely with our clients to help sharpen and shine every tool in your business’s toolbox to further enhance your brand’s footprint. Whether you’re a new business owner or seasoned entrepreneur, it’s important to never be content with your marketing plan. As experienced marketers, we know there’s always room to refine your plan and make it as effective as possible.  

  • Wow! What a Great Creative Marketing Idea

    Imagine peeking into a bar window and seeing this!

    bar marketing idea

    You have to look twice, but the image of the thongs is actually on the back of the bar stools. This very creative marketing idea instantly gives the bar a unique personality - one of fun and edginess.

    Decals and partial body images like this are being used in many ways to attract attention and give brands personality. Here are a few:

    plumbers truck

    sticker13 resized 600

    guerilla marketing

    Get people talking! Think of how this approach could work for your business.

  • 12 Lead Generation Calls to Action

    With more emphasis being placed on marketing teams to generate ROI, it's important to make contact with your websites visitors and nurture them along. When you have a website strategy in line with this objective you can make it easy for visitors to access what you have to offer them through calls to action.

    When you create a call to action, make sure it goes beyond "submit" and includes the benefits of responding. A Science of Lead Generation 2011 Study showed that conversion rates descrease when the word "submit" was used compared to other benefit-oriented calls to action.

    Here are 12 differenct types of lead generating calls to action you may want to consider using. When you do, make them easy for your visitors to find "above the fold". Incorporate an easy to complete form or link the button to the form. Keep the text short and sweet and start with an action verb.

    1. Request an interview

    Request interview cta

    2. Subscribe

    subscribe cta

    3. Register

    4. View a Demo

    5. Take a Tour

    take a tour cta

    6. Download (such as a white paper, plugins)

    download cta

    7. Upload (a resume or video)

    8. Donate

    9. See in Action

    see in action cta

    10. Get a Quote


    11. Sign up for Free

    sign up free

    12. Create an Account

  • Marketing Strategy: New Research Shows Consumer Preferences

    Adobe Systems Incorporated just released marketing research on "The State of Online Advertising" that provides some surprising insights into consumer behavior. According to the online survey, consumers (and marketers to consumers) were asked where they prefer to look at an ad, the two top choices were print magazines and during TV shows.

    Consumers and marketers were also asked what source is best for marketing and advertising.

    Overall, the results show that consumers prefer traditional marketing more than online marketing. However, an important factor to keep in mind is that traditional marketing is far more expensive than online marketing. When deciding where to advertise remember that the ROI is still greater with online marketing.

    A marketing approach we often take at Think Creative is to develop an integrated marketing campaign that utilizes both traditional and online marketing. A campaign can include magazine or TV ads that drive consumers to a website. Or direct mail and Facebook campaign to launch a promotion.

    Contact Think Creative for more information on our marketing strategy services.

  • 5 Steps to Effective Content Marketing

    If you want to know how to be more effective with your marketing efforts, here is a video created by Marketing Experiments on "5 Steps to Effective Content Marketing". One of the experts conducts a physician only network that relys on lead generation. Great information!

  • Social Marketing Success is in the Energy

    social marketing success

    "Any man who reads too much and uses his own brain too little falls into lazy habits of thinking." - Albert Einstein

    We can read all the books on how to do social and inbound marketing, but ultimately it comes down to doing. Developing a solid strategic plan and making it work.

    Books can help you avoid mistakes, but the biggest mistake is in not trying. After all, advertising is about energy – the more energy you put in the more results you get in return.

  • Inbound Marketing Success!

    The way things are discovered today is clearly much different than just a few years ago. Technology has continuously made it easy to go online from a computer or cell phone and find any information that one wants to know. From a marketing standpoint, strategies must be used inorder to stay relevant in the online world. Rather than having products pushed onto them, consumers will go out of their way to discover the brands that they are interested in- if Inbound Marketing is being used successfully, that is! Here is a list of 6 steps you can take to have Inbound Marketing Success within your company.

    Success
    1. Write Worthwhile Content: To stay relevant in the virutal world, a company must continuously come up with content that the target audience finds meaningful and worth their time to view. Without having relevant content, it will be nearly impossible to build your brand through an online presence.
    2. Track Your Performance: After worthwhile content has been posted, it is vital for a business to monitor the impact that is had. There are many different methods that offer statistics to track how well a company is performing.
    3. Promote Through Many Sources: To reach the greatest number of consumers, a business must spread their content out through various methods. Using platforms such as the company’s website and social media will allow for a large overall impact to be made.
    4. Follow up on Posts: After your company’s message has been sent out, it is important to observe what happens next. Wait for people to comment, “Like”, or share what you have posted and respond to their responses accordingly. Use the feedback you get to find possible leads.
    5. Rank the Leads and Send to Sales: Create a system of which leads are worth pursuing and get that list to your sales team. The important key here is using the information that you gained from previous interaction as a way to approach each individual lead.
    6. Always Pay Attention: Continuously monitor the whole process to see what is working well and what can be tweaked to provide the greatest return for your business.

     

    This and much more information can be found at marketingprofs.com.
    As always, you can find us at thinkcreativedigital.com.
  • Three Steps to Social Media Marketing

    Three Steps to good So­cial Media Marketing

    socialmedia marketing 

    The keys to success according to Gail Moody-Byrd in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.

     

    Discover. Use a mixture of listening tools like NetBase and Twitalyzer to conduct audience research. (It usually takes more than one tool to get all you need.) Always start by learning what is being talked about, who the most influential voices are and where their virtual water coolers can be found. You'll learn the keywords of the conversation you want to join before you jump in, helping your message resonate with real customer points. Create a scoring mechanism to prioritize the influencers who are most valuable to you, then find ways to engage in conversations with them. Connect them with your subject matter experts to give them insights that help them become “in the know” about your products and plans where appropriate. Influencers love gaining more influence and building their reputations, often more than financial rewards (you'd be surprised how true this is).

    Empower. The biggest amen moment during my comments at the recent BtoB Digital Edge conference in San Francisco came when I said, “Marketers need to create an environment that enables rich information exchange among community members—then get out of the way.” We know the majority of social media teams in companies reside in the marketing organization. But I view our jobs as enablers and “conductors.” The real task is to get your internal experts (product management, designers, etc.) to talk to customers and influencers about how products are designed to solve business problems. It can be hard to get your experts to be on the front lines of communication. But there are tons of lessons in it for them, too—direct customer feedback for starters.

    Publish. Here's something that is in the realm of marketing's role in social media marketing—finding ways to highlight the most engaging content on your channels. You can link to popular blogs or discussions in your hosted community, or via Facebook posts or tweets/retweets or LinkedIn comments. Feature links to your most popular blogs in your next monthly newsletter. There are plenty of ways for you to give this organically generated content legs and get more exposure for it.

    Read more at: http://bit.ly/12Sw7CR