Social Media Marketing - What Works Best for Generating B2B Leads

Social Media Marketing - What Works Best for Generating B2B Leads

What are the primary social media platforms used for the most?

LinkedIn is primarily used for lead generation and web traffic. Businesses use Twitter for short and concise promotions and social buzz. Facebook use is focused on branding and event promotion. While blogs are still great for SEO and content.

Which of the following social media methods does your company currently use for your B2B marketing (i.e., not personal use)?


LinkedIn, Facebook and Twitter are virtually tied as the most used social media channels by B2B marketers, who were asked to choose all that apply. These are followed by YouTube, blogging, customer communities, Flickr, Digg, Stumbleupon and Tumblr as favorite social channels.

What are the top three major obstacles to adopting social media marketing in your company?


Lack of resources, cited by 70% of respondents, is the single most pressing obstacle to implementing a social media marketing program. The other obstacles - poorly defined success metrics and key performance indicators, and “lack of knowledge about social media” can all be solved with a solid marketing partner who can develop a plan and educate staff.

Charts from Emerging Trends in B-to-B Social Media Marketing: Insights From the Field

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