Social Media Marketing Secret #4 - Build a Following

Social Media Marketing Secret #4 - Build a Following

One common misperception about social media is that as soon as a presence is created on a social network, consumers will flock to the business. While there may be an ounce of truth in this, to be effective and successful you need to actively build your following. Here are a few strategies to keep in mind as you build your social network:

Social Media marketing secrets1. Create Awareness. How can people follow you if they don’t know you exist in their networks? Let them know that you are out there! A common and effective way of building awareness is to integrate icons within other digital and print marketing promotions. Add social network icons to your website and emails, and include some mention of the networks you are a part of on the next brochure or flyer you create.

2. Get Involved. Your following is interested in you and your business, if they weren’t, they wouldn’t follow you. Converse with them just as you would at a social event or even running into them at the grocery store. Introduce your network to theirs and build connections with individuals in your friends’ networks. You’ll notice as you interact with your following new individuals with similar interests will begin following you.

One common method diverse businesses use is to create accounts based upon specialties. If you have a multifaceted business that appeals to several different markets, create an account for each segment and converse on common interests.

3. Develop an Interactive Environment. Having a community where people can actually interact is key. There are several ways in which you can do this. Here’s a short list of some ideas:

  • Develop a daily/weekly trivia contest
  • Launch a writing contest
  • Add videos and photos
  • Promote events
  • Create discussion boards


You can draw people to your profile through advertising, too; Facebook advertising is a great medium to use. Keep in mind though, if you want to maintain your following, you have to provide something of value!

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