With traditional media it is hard to measure its effectiveness. For example, if you are running a billboard campaign it is difficult to know exactly how many people are contacting you based on them seeing the billboard. If there is not a coupon associated with a print or radio ad those are just as difficult. One of the greatest benefits of social media marketing is the ability to track. Here are a few ideas to consider when establishing your social campaign.
1. Establish Analytics
Analytics are an incredibly valuable tool as you launch online campaigns. Track how many people are coming to your site, where they are coming from, what sites they are looking at, how long they are staying, and so much more! There are a number of online social measurement tools, such as Viralheat, that can assist you in monitoring and measuring the effectiveness of your social marketing efforts.
2. Determine Metrics
Next, determine what it is you are trying to find out. Do you want to know where your visitors are coming from? How many people are coming for that whitepaper you just spotlighted on your Facebook account? Maybe you want to know if your visitors are looking at a specific page on your site.
3. Set Benchmarks
Prior to launching any campaign, monitor your websites traffic. This will allow you to compare and monitor the effectiveness of your online marketing in the weeks and months to come to your websites current traffic.
4. Monitor Regularly
Once you know what you want to compare, and have something to compare it to, make it a point to regularly monitor the results. Depending on your audience, you should monitor the results daily, weekly, or monthly.
By utilizing analytics to monitor and measure the results of your online marketing, you will be able to adjust your efforts accordingly to ensure your goals are met.
Download The Essential Guide to Inbound Marketing for Executives to get a step-by-step guide to implementing a social media marketing plan in 5 months.
Posted on Wed, July 23, 2014
by Think Creative Digital Marketing filed under