When you consider the fact that Americans are exposed to over 3,000 advertisements on a daily basis, it’s easy to understand how people often mistakenly use advertising and marketing as interchangeable terms. While advertising is the element of marketing that we see most, it’s only one of the many tools in the marketing toolbox. This whole toolbox, so to speak, has the power to ultimately make or break a business. When put this way, it may seem a little dramatic, but marketing truly does have the ability to impact many crucial aspects of a business. Here are a few scenarios to illustrate how this is possible:
1) Even the best product or service in the world can’t sell without proper promotion among potential customers. Marketing has the ability to create a huge customer base or on the other hand, fail to stimulate customers.
2) Without marketing, sales will undoubtedly be limited. This quickly turns a storeroom full of ready-to-sell products into a room full of profitless inventory.
3) Most businesses have to deal with a large amount of competitors offering similar products or services. Mediocre marketing makes it easy for customers to buy their competitors.
4) A business may be financially sound but still not generate any actual revenue if customers are not aware of what they have to offer. This awareness all begins with marketing.
Marketing has and always will be integral for a business’ long-term success. As time passes, competition will inevitably get fiercer. Innovation and the ability to think outside of the box will be necessary to set a business apart from its competitors. That’s where the marketing gurus at Th!nk Creative come in. We work closely with our clients to help sharpen and shine every tool in your business’s toolbox to further enhance your brand’s footprint. Whether you’re a new business owner or seasoned entrepreneur, it’s important to never be content with your marketing plan. As experienced marketers, we know there’s always room to refine your plan and make it as effective as possible.