Your customers are your best salespeople, telling of their experiences with your company in their own words. Your customers have unparalleled credibility and selling power. Sales video testimonials are the best way to share their experience with your audience. Here’s why they are so effective:
- Testimonials are attention-getting – They are engaging because we are curious about other people and like to hear their experiences.
- Testimonials are credible – When you hear a person say good things about a company or product and can see the expression and hear the emotion, it’s powerful and believable. Testimonials are personal.
- Testimonials are reassuring – We are all skeptical. A prospect may feel you have a great solution for them, but they’ve been lied to before. A video testimonial assures them they are making a smart choice.
- Testimonials highlight your best – It’s hard to please every customer, but every business has a raving fan who you have helped tremendously. It’s your way of showcasing your company in the best light.
- Testimonials are mini-documentaries – Great video testimonials are well executed to clearly show the customer’s problem, your solution, and how the customer feels about the experience in a slice-of-life approach.
Th!nkCreative offers a turnkey video testimonial service in which we handle everything from start to finish – video taping your customers, editing, crafting the story, uploading to your site, helping you promote through social media sites. See our testimonial video examples and contact us today to learn more.
Posted on Wed, May 2, 2012
by Think Creative Digital Marketing