Online Marketing - 4 Areas to Focus For Best Results

Online Marketing - 4 Areas to Focus For Best Results

inbound marketing online marketing mixWith so many online marketing options available it can feel like you are juggling a lot of media with it all on the verge of crashing to the ground.

When you only have a few hours to dedicate to online marketing each week, it's important you have a game plan of what to focus on. Here is a general guideline in a recent article from HubSpot of how to allocate your time for greater effectiveness:

40% on Blogging and Content Creation

Creating compelling content that appeals to your audience is biggest factor in online marketing success. Keyword rich blog articles increase search engine optimization and inbound links. Advanced content is great for generating leads and creating social buzz.

30% on Calls-To-Action

Once you get a visitor to your page keep walking them through the sales process by creating compelling offers. Place calls-to-action on every page of your site with specific landing pages with forms to capture their contact information.

20% on Link Building

Search engines believe that sites with a lot of high quality inbound links must have good content, so they receive higher rankings. A few ways to generate links is to create content that has keyword rich text links and share it through social media. Participate in industry forums and share ideas.

10% on Social Media

There are a lot of choices in social media, but the time you invest consistently building online relationships and interacting with your audience increases brand awareness and drives traffic to your website. Best of all, your efforts accumulate so they can continue to work for you even several years later.

Learn more about how your online marketing could be more effective by completing a Free Online Marketing Evaluation.