Marketing Strategy: New Research Shows Consumer Preferences

Marketing Strategy: New Research Shows Consumer Preferences

Adobe Systems Incorporated just released marketing research on "The State of Online Advertising" that provides some surprising insights into consumer behavior. According to the online survey, consumers (and marketers to consumers) were asked where they prefer to look at an ad, the two top choices were print magazines and during TV shows.

Consumers and marketers were also asked what source is best for marketing and advertising.

Overall, the results show that consumers prefer traditional marketing more than online marketing. However, an important factor to keep in mind is that traditional marketing is far more expensive than online marketing. When deciding where to advertise remember that the ROI is still greater with online marketing.

A marketing approach we often take at Think Creative is to develop an integrated marketing campaign that utilizes both traditional and online marketing. A campaign can include magazine or TV ads that drive consumers to a website. Or direct mail and Facebook campaign to launch a promotion.

Contact Think Creative for more information on our marketing strategy services.