Marketing Strategy: 73% of Consumers Say "Story" Sells

Marketing Strategy: 73% of Consumers Say "Story" Sells

In Adobe Systems Incorporated, The State of Online Advertising, research, 53% of consumers think most marketing is B.S., 51% feel beautiful advertising is more effective, and 73% say advertising should tell a unique story, not just try to sell.

When consumers were asked to rate each of the following statements based on whether you agree or disagree, the results were interesting:

The research revealed that consumers want to be engaged by the advertising images they see. "Story", video, TV commercials, and what celebrities wear, all create an emotional response. That is the critical ingredient that moves consumers to action.

Good traditional and online marketing stories are created by advertising agencies within a creative strategy. At Think Creative we research your target market to determine their preferences, then we develop messaging that emotionally appeals to that market to compell them to action.

Contact Think Creative for a free consultation on how we can help you create your brand story and drive revenue.

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