Generating leads consistently is key to driving business growth and a key way to capture those leads is through blogging. According to data analyses by HubSpot, small businesses that blog get 55% more website visitors, 102% more Twitter followers, and 126% higher lead growth than non-blogging businesses.
Why Blogging is So Effective
- It drives search engine traffic due to the fresh, keyword-rich content it contains. Search engines favor fresh content over old content because they feel it is up-to-date. The more traffic you get to your website through search engines the more potential sales you can achieve.
- It provides instant feedback on what buyers are interested in. With tracking tools you can measure how many people are reading each blog post to gauge what they are interested in. Readers can also leave comments for further feedback.
- Blogs are a great way to communicate with your target audience. You can build trust that you are experts in your field by sharing information on trends, tips, breaking news, etc.
How to Maximize Blog Effectiveness?
Just creating a blog isn't enough. The quality of the content and the frequency of blog posts makes a huge difference in how effective it is at generating leads. A recent report showed that businesses that blog multiple times a day have on average 100% of customer acquisition compared to 42% for those that blog only once a week. The biggest challenge for companies is dedicating a team in-house to consistently write quality content as often as is needed.
Content creation and blog writing is part of an overall Inbound Marketing strategy designed to generate leads. To learn more about Inbound Marketing download our FREE report - The Essential Guide to Inbound Marketing for Exectives.
Posted on Thu, April 26, 2012
by Think Creative Digital Marketing