Marketing is most effective when it takes consumers by surprise, makes a memorable impression, and pops up where people least expect it. With a little creativity you can add some fun and personality to your brand by incorporating your message into the everyday landscape in a unique way. That is true viral social marketing. Take a look at these guerrilla marketing ideas.
Now this would get a guys attention - a truly interactive ad that's memorable and gets people talking.
Great radio station promotion - giving away Free Air Guitars!
This ad is all about location, location, location.
Tired of kissing your bosses a__? This company's hilarious entrance banner to a career fair makes it seem like a great company to work for.
One of my all time favorites. Mercedes sent out their hood ornament with a suction cup base so any driver could get the sense of driving a Mercedes. Great branding campaign.
Think you have an acne problem? A great graphic for a college campus' climbing wall.
Rather than a door hanger, this extermination company added some mystery by placing mouse holes under doors.
Ever wonder what your car is thinking. These cars in a parking garage are wishing they were a VW.
The more you can make an ad interactive, the more memorable it becomes. In this case, people can express themselves by signing a cast. How cool is that?
Here's an ad that spills out of the traditional display case and grabs the audiences attention.
This ad is nearly impossible to ignore. Great use of location and emotion to make a point.
What these images show is that it doesn't always take a large budget to make a memorable impact. The core to real marketing success is in the idea.