Think Marketing IQ Blog: Get the latest news, tips and trends on social and inbound marketing.

Everything listed under: content creation

  • What can video marketing do for you?

    They say a picture is worth a thousand words, and I think we can all agree this is a pretty fair statement when it comes to the world of marketing. Since we’re looking at it from this perspective, can you imagine how much a video is worth! We’re a marketing company so math has never been our strong suit, but we can’t help but believe the number is pretty high! As we cruise through 2013, we want a take a moment to pause and explain the benefits of video marketing; a concept that will become even more vital for businesses in the years to come.

    1. “Search ability”- You probably aren’t aware because it’s become second nature, but in 2012, video results have appeared in nearly 70% of the top 100 search listings on Google. A percentage that is only increasing with time! In this day of age, technology is everything. Customers are constantly searching their smart devices for new products or services and let’s face it, we’d all rather watch a 45 second clip than spend 5 minutes reading a review! #TimeEfficiency
    2. Video Life- Unlike most advertisements that become irrelevant in a year’s time, a video can be useful for the long haul. Not to mention the fact that they typically require an executive order to be taken down, which means a video ad has the potential to gain your business a new customer years after it was officially released. It might cost more to produce in the moment, but rest assured that this is a cost-effective marketing strategy over time!
    3. The Analytics- One of the best parts of video marketing is its ability to be measured. Whether or not your video is a hit with customers can be determined by looking at the easily accessible analytics. This instant feedback helps your business clearly see which marketing strategies are working and on the other hand, which ones could use a little more “TLC” to help them become more successful.

    So what are you waiting for? Here at Think Creative, we’re already aboard the video marketing bandwagon. It’s time for you to jump on too! You can see the marketing world much clearer aboard; and believe us when we say, the future looks bright.

  • Three Steps to Social Media Marketing

    Three Steps to good So­cial Media Marketing

    socialmedia marketing 

    The keys to success according to Gail Moody-Byrd in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.

     

    Discover. Use a mixture of listening tools like NetBase and Twitalyzer to conduct audience research. (It usually takes more than one tool to get all you need.) Always start by learning what is being talked about, who the most influential voices are and where their virtual water coolers can be found. You'll learn the keywords of the conversation you want to join before you jump in, helping your message resonate with real customer points. Create a scoring mechanism to prioritize the influencers who are most valuable to you, then find ways to engage in conversations with them. Connect them with your subject matter experts to give them insights that help them become “in the know” about your products and plans where appropriate. Influencers love gaining more influence and building their reputations, often more than financial rewards (you'd be surprised how true this is).

    Empower. The biggest amen moment during my comments at the recent BtoB Digital Edge conference in San Francisco came when I said, “Marketers need to create an environment that enables rich information exchange among community members—then get out of the way.” We know the majority of social media teams in companies reside in the marketing organization. But I view our jobs as enablers and “conductors.” The real task is to get your internal experts (product management, designers, etc.) to talk to customers and influencers about how products are designed to solve business problems. It can be hard to get your experts to be on the front lines of communication. But there are tons of lessons in it for them, too—direct customer feedback for starters.

    Publish. Here's something that is in the realm of marketing's role in social media marketing—finding ways to highlight the most engaging content on your channels. You can link to popular blogs or discussions in your hosted community, or via Facebook posts or tweets/retweets or LinkedIn comments. Feature links to your most popular blogs in your next monthly newsletter. There are plenty of ways for you to give this organically generated content legs and get more exposure for it.

    Read more at: http://bit.ly/12Sw7CR

  • Content Marketing Proven to Increase 10x More Sales Leads

    Leads Referring Websites

    Content Marketing (aka Inbound Marketing) has proven to increase website traffic as much as 400% and generate 10 times more leads.

    But content marketing is also the key to turning prospective buyers into actual customers. When it comes to sales, buyers respond better to educational, thought-leadership articles and information than to traditional sale advertising.

    As Certified Inbound Marketing Specialists, Think Creative can help you generate more leads and turn them in to revenue. Our new content marketing services include lead generation strategies, content development, ebooks, webinars, videos and more. For more information down the Essential Inbound Marketing Guide for Executives.

  • 3 Digital Marketing Strategies to Generate Free Website Traffic

    One of the first steps in increasing revenue for our clients is to increase the amount of traffic to their website. The fastest way to make this happen is with Google Adword campaigns, however not every company has the budget for it.

    Bullas Blogging BookIn the article "3 Digital Marketing Strategies You Should Not Ignore" by Jeff Bullas, author of Blogging the Smart Way, highlights 3 ways to generate website traffic FREE! Here are the highlights:

    1. Search is Changing

    There are two ways people find your blog or website when searching online. They either click on the paid Google Adwords that are placed on the side or the top of the search results page  (that someone has paid Google to put there) or they clicked on the other links that are called “Organic Search Results”. These are earned through optimizing your website and blog for search engines.

    Five years ago SEO consultants were all the rage. You hired them and put them in a dark room, fed them pizza and pasta and soon your site was ranking on the first page of Google. It was like magic. If you dug a little deeper they were doing things like buying links, setting up domains with the keywords in the URL that were important for your business and other tactics that gamed the search system.

    But Google has started changing the rules. Strange sounding updates for Google that include the words “Panda” and “Penguin” are really code words for “watch out your site is about to drop from page one to page ten”

    Plumbers, painters and podiatrists that were ranking on the first page of Google and had built booming businesses based on old school search engine optimization (SEO) tactics had dropped off page one and the inquiries and leads had dried up. This type of SEO didn’t require creating great unique content that the web needs and loves but just involved playing the SEO game.

    The search game is changing with Google now putting major emphasis on content and social signals such as Retweets, likes, shares and the Google Plus one platform’s +1′s.

    It is no longer about gaming the sytem but adding real value to the web through regular publishing of content that people love to share, link to and embed.

    2. Content is the New SEO

    Google’s updates have made content marketing the hottest trend since “planking”.

    Create, publish and promote great content and Google (read search engines) will start to love you. That content can be a YouTube video, a blog post or a Slideshare presentation or any type of multi-media content.   eCommerce stores are hiring magazine editors to lead the creation of content that is visual, viral and valued by readers and viewers.

    A word of warning here. Google does not like duplicate content (it has new ways of detecting that) so just copying and pasting someone else’s content into your website or blog is frowned upon. It needs to be unique.

    The challenge is to make the content so enticing that people will share it with their friends, family and colleagues. This does take some thought, skill and creativity.

    Content with a good headline or a captivating image will be shared much more on Twitter or Facebook than a bland bit of poorly written  text. You need to think about what sort of content captures your attention and then create that for your customers that is relevant and tempting.

    3. Social is the Turbo Charger for Content

    Social networks (Facebook, Twitter and LinkedIn) and social media (YouTube, Slideshare and Pinterest) provide the platforms to turbo charge your content. It is how people share content.

    Social accelerates the discovery of your content. Before the rise of social web, content was locked up in filing cabinets, hard disks and printed offline articles. Sharing online was limited to sending an attachment via email. This limited its spread as it was private.

    Content needs to be re-purposed (Make a blog post into a Powerpoint presentation and put it on Slideshare or take a printed press release and turn it into a blog post), published online and it then needs to be set free. It needs to be built for sharing.

    Google has created Google+ to measure these social signals of sharing and is embedding and weaving social into search results.

    Content that is shared on social channels is your new SEO.

    Want to Learn More About Content Marketing and How You Can Generate More Leads?

    Contact Think Creative to discover how you can not only increase traffic by 300% or more, but also convert that traffic into qualified sales leads.

    As a bonus, download our Essential Guide to Inbound Marketing that outlines a step-by-step approach on to developing an Inbound Marketing strategy.