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Think Marketing IQ Blog

  • 3 Ways Inbound Marketing Can Increase Sales Revenue

     

    The core responsibility for most exectives is to generate sales to make the company profitable. Whether you are selling a service or a product, there are basically 4 ways for your company to increase revenue:

    1. Sell to more people
    2. Incease the average order size
    3. Increase order frequency
    4. Raise your prices
    Of those, raising prices is the least popular with customers and can risk losing sales. The others can all be achieved with an effective Inbound Marketing campaign. 
    Inbound Marketing RevenueSell to More People
    Tell the world what you do and you'll sell more! That makes sense doesn't it? The more people who know about your product or service and the more often they hear about it the more you are likely to sell.
    By creating content your ideal prospect will be interested in and sharing it through you blog, Facebook, Twitter, LinkedIn, industry forums, press releases and other online platforms, you will dramatically increase your brands exposure and generate leads. The leads can then be nurtured into becoming life long customers.
    Increase the Average Order Size
    Once a you have a customer you can track their buying behavior. What types of products do they normally purchase? How large is their order? With this information you can find ways to cross sell customers on other products or accessories they may need that relate to that initial purchase.
    Bundling products together is also a great way to expand the average order size. People love a great value - give it to them.
    Increase Order Frequency
    One of the greatest benefits of Inbound Marketing is how cost effective it is to stay in touch with your customers. By continually reaching out to them with other product offers, promotions, and valuable content, the frequency with which they order also increases. 
    Make sure you are making the most of your Inbound Marketing. Contact Think Creative for a Free Online Marketing Evaluation. We'll take a look at what is working for you and where you may be losing revenue. 
  • CQ (Creative Intelligence) - Is it More Important Than Knowledge?

    There’s IQ which measures Intellectual Intelligence. EQ which measures Emotional Intelligence. But I believe there should be CQ to measure Creative Intelligence. Creativity is a rare and valuable asset to companies. So rare it is even more valued than education.

    inbound marketing creative intelligenceIn a survey of Fortune 500 exectives, 58% said that being creative was a more important quality in an employee than being highly educated.

    In our industry of advertising and inbound marketing, creativity is considered as essential. But it isn't something you can easily determine during an interview. That's why I wish there was a test to measure CQ. But how would that be done since for many creativity is in the eye of the creator?

    In a recent comment, Trae Hutchinson suggested that the following categories could be on the test.

    1. Uniqueness of principle idea
    2. Challenge level for others to identify the purpose
    3. Message/Purpose clarity
    4. Difficulty to re-create
    5. Range of popularity
    6. Level of effect on society

    Trae went on to say, "I believe the ability to test one's creativity isn't about measuring creative aptitude, but understanding the tendencies for their creative behavior. For example, some artists choose realism, while others prefer surrealism, their ability may not differ but their process very well might."

    Executives who seek fresh ideas and "out-of-the-box" approaches to solving issues, realize that there are a lot of educated people in the world. Where the real difference lies is in the ability to apply that intelligence creativily. That's how you take a company from "good" to "great"!

  • Lead Generation - 3 Steps to Avoid Being a Social Media Wall Flower

    There are over 10 social media sites that give you access from one million people to over 800 million people online. But how can you get those people, especially the hot ones who are your ideal customers, to notice your company's products or services? Here are 3 quick tips:

    lead generation through content creation

    1. Go Where The Hotties Go!

    It makes sense doesn't it? If you want to attract the attention of someone you first have to hang out or frequent the same places they do. Just like real life, if your hot prospects are in bars, then go to the type of bars that attract them. It's the same with online, find out where they hangout, what community groups are they in, what things do they like. But just being in the same place isn't enough...

    2. Flash Them to Get Their Attention!

    If you want to be successful in lead generation, you can't just be a Social Wall Flower. You have to engage them and get their attention. This is done by knowing what it is that appeals to your potential customers. You don't have to take your top off, but you do need to get their attention with valuable content such as ebooks, videos, or case studies with ways to save them time, money, or make their lives easier. 

    3. Don't Be a One-Night Stand

    After they've shown their interested by downloading a special offer or information, don't forget about them. Your key isn't to have a one-night stand, you want to develop a long-term relationship that lasts and lasts. Keep in contact with more content to nurture them along. In the end, you'll find you could both live happily ever after. 

    Read more about content creation to help you generate more leads.

  • Sales Videos Increase Likelihood to Purchase by 72%

    Visual images are like duct tape, they stick to you long after words are forgotten. Sales Videos and Web Videos take visual memory to the ultimate level, integrating two of our most prominent senses – sight and sound – to deliver messages with staying power. sales videos web videos

    According to national research conducted by the Wharton School of Business, consumers are 72% more likely to purchase an online product when video is used. That’s the power of video. By engaging the 3 Vs of communication – Verbal, Vocal and Visual – online video provides optimum connection between your sales team and potential buyers to maximize lead generation. 

    Over the course of three decades researchers studied human response to verbal and non-verbal communication and developed the 7%-38%-55% Rule, now an advertising industry standard, which describes how consumers evaluate information. Applying the 7%-38%-55% Rule to the 3 Vs reveals how messages impact consumers, whether it’s a face-to-face meeting, television commercial, online video or sales presentation:

    • Verbal. The words used account for just 7% of a person’s receptiveness to a communicated message.
    • Vocal. The presenter’s tone of voice is responsible for 38% of a message’s effectiveness.
    • Visual. By far the most critical element in message dissemination, non-verbal communication, particularly facial expression and body language, accounts for 55% of a message’s impact.

    Adding quality video to your Inbound Marketing efforts allows you to capitalize on the considerable power of visual communication to draw customers and boost sales. It can reflect the personality of your company, setting you apart from the competition and ensuring that visitors remember you when they’re ready to buy. Check out these examples of Th!nkCreativeproduced videos to see the impact video can make for your business.

  • Lead Generation Tips Using Quick Response (QR) Codes

    You’ve likely seen them, these technical looking blocks that are appearing on everything from direct mail and billboards, to Real Estate signs. They are called QR codes, or Quick Response codes and their use is exploding. But are they right for your business? And if so, how can you get them to generate leads? Here are some things to keep in mind: 

    The benefit of a QR code is that it gives you a way to get a prospect to take immediate action - easily! The problem with QR codes is when they do not give a customer value they can become frustrating. There is nothing worse than promoting a QR code, but the end result is something that could have been achieved without it. You will want to make sure of the following:

    • Inform your audience of what to expect when they scan the code. 
    • Make sure the destination is mobile friendly. You don't want them to land on a web page that does not render correctly using a mobile phone.
    • Think about how your QR code integrates with the campaign. Once they are directed to your landing page, entice them to provide their contact info with a special offer.

    Who are you trying to reach with your QR code? You must determine this before launching a campaign. Webtrends created the following profile of those that use QR codes:

    • Between the ages of 25 to 54
    • Mostly male with a baseline income of $50k
    • Customer uses an iPhone or Android Smartphone

    The overall QR user is affluent and younger. Make sure that your target audience fits that profile, otherwise it may not bring you the desired result that you want. 

    If your ideal customer fits the above there is no reason not to launch a QR campaign. Here are some ideas of how you can incorporate them into your marketing mix and generate leads:

    • Offer coupons
    • Drive traffic to target pages on your website and capture their info
    • Contest and promotions – like a scratch card with only a few winning codes distributed
    • Bus schedules or other access to time tables or events
    • Add them to your business cards
    • On “For Sale” signage such as real estate for easy access to information
    • On bike/hiking trails or historical areas to show maps or area attractions
    • Links to sales videos from product packaging
    • In areas where people wait in line or in bathroom stalls

    A QR code campaign can be very effective at driving traffic and capturing leads when well designed and thought through. Contact us today and let us help you decide if they are right for your business and how we can make your campaign a success.

  • Two Keys to Inspire Viral Marketing

    If you ask business owners where they get most of their new customers, they’ll usually say word-of-mouth. A parent at a kid’s baseball game tells you about a great product she found, or friends invite you to a cool restaurant they discovered. It’s also the part of marketing that businesses feel they have the least control over. However, you actually have the most control.

    You can inspire word-of-mouth by focusing on two things:

    1. Creating products or services that are worth talking about.
    2. Providing an amazing customer service experience that exceeds their expectations.

    You walk into a restaurant with great décor, are greeted by a friendly waitress who calls you by name, she provides a special treat to pacify your child, and then your meal arrives with a taste that makes your mouth water. Chances are you’ll share your experience with others. 

    However, if the place is wonderful and waitress is friendly, but the food is horrible, chances are not only won’t they come back, but they’ll tell others not to go as well. So rather than crazy advertising gimmicks to get viral buzz, learn how to do what you do better.

    I recently facilitated a “Creating a Wow Experience for Our Customers” workshop for a company that resulted in hundreds of marketing ideas of how they could improve their product and customer experience. Contact us to learn how we could do the same for you and inspire viral marketing that fuels your business.

     

  • Social Media Marketing - What Works Best for Generating B2B Leads

    What are the primary social media platforms used for the most?

    LinkedIn is primarily used for lead generation and web traffic. Businesses use Twitter for short and concise promotions and social buzz. Facebook use is focused on branding and event promotion. While blogs are still great for SEO and content.

    Which of the following social media methods does your company currently use for your B2B marketing (i.e., not personal use)?


    LinkedIn, Facebook and Twitter are virtually tied as the most used social media channels by B2B marketers, who were asked to choose all that apply. These are followed by YouTube, blogging, customer communities, Flickr, Digg, Stumbleupon and Tumblr as favorite social channels.

    What are the top three major obstacles to adopting social media marketing in your company?


    Lack of resources, cited by 70% of respondents, is the single most pressing obstacle to implementing a social media marketing program. The other obstacles - poorly defined success metrics and key performance indicators, and “lack of knowledge about social media” can all be solved with a solid marketing partner who can develop a plan and educate staff.

    Charts from Emerging Trends in B-to-B Social Media Marketing: Insights From the Field

  • Facebook Marketing Tip: 21 Creative Ways to Increase Your Fanbase

    Once in a while we come across great articles that offer practical suggestions you can use right away. Here is a social marketing one on Facebook marketing and growing your fan base.

    Click on the link to this Social Media Examiner article by Mari Smith on "21 Creative Ways To Increase Your Facebook Fanbase". She covers many ways to promote your Facebook fan page and increase your fan base with some great, practical tips. 

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