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Think Marketing IQ Blog

  • Marketing Strategy: New Research Shows Consumer Preferences

    Adobe Systems Incorporated just released marketing research on "The State of Online Advertising" that provides some surprising insights into consumer behavior. According to the online survey, consumers (and marketers to consumers) were asked where they prefer to look at an ad, the two top choices were print magazines and during TV shows.

    Consumers and marketers were also asked what source is best for marketing and advertising.

    Overall, the results show that consumers prefer traditional marketing more than online marketing. However, an important factor to keep in mind is that traditional marketing is far more expensive than online marketing. When deciding where to advertise remember that the ROI is still greater with online marketing.

    A marketing approach we often take at Think Creative is to develop an integrated marketing campaign that utilizes both traditional and online marketing. A campaign can include magazine or TV ads that drive consumers to a website. Or direct mail and Facebook campaign to launch a promotion.

    Contact Think Creative for more information on our marketing strategy services.

  • 5 Steps to Effective Content Marketing

    If you want to know how to be more effective with your marketing efforts, here is a video created by Marketing Experiments on "5 Steps to Effective Content Marketing". One of the experts conducts a physician only network that relys on lead generation. Great information!

  • Online Video Increases Conversion Rates in 99% of All Cases

    In the past year, many online lead generation companies have released statistics and reports detailing how adding product or testimonial videos can increase conversion rates, customer interaction, and overall online videoROI. Here’s a look as some of the numbers:

      • TriMark added a click-to-play customer testimonials video to all Window World PPC landing pages. Within a month, they began to see lead conversion increases of 20% from those specific sites.
      • EyeView Digital has reported conversion rate increases of over 80% when video additions were included in landing page optimizations.
      • Andrew Angus from Switch Web Video boasts this impressive statement, “If you have a video on a webpage you are much much more likely to convert that visitor to a lead as compared to a normal web page. I have seen figures that show video landing pages convert 2 times to 6 times better than a normal webpage.”
      • Andrew Angus also went on to discuss the importance of video testimonials to conversion rates, “The page with testimonials on it beat the competition by 158%! That blew me out of the water and is a huge difference for the business.”
      • Chris Savage of Wistia.com also believes in the power of video additions to landing pages. He was recently quoted as saying, “We consistently get 3-4x better conversion ratios when we have videos on a page. Visitors convert in less time and there tend to be more opportunities.”

    The experts are unanimous, adding videos to your websites and landing pages WILL INCREASE CONVERSION RATES in 99% of all cases.

    Now that you’re planning on adding a video, what style is going to be most effective for you, testimonial, sales, or educational? Think Creative's video production team can help you determine what story, style and call-to-action within your video will best meet your needs. Contact us today!

  • Social Marketing Success is in the Energy

    social marketing success

    "Any man who reads too much and uses his own brain too little falls into lazy habits of thinking." - Albert Einstein

    We can read all the books on how to do social and inbound marketing, but ultimately it comes down to doing. Developing a solid strategic plan and making it work.

    Books can help you avoid mistakes, but the biggest mistake is in not trying. After all, advertising is about energy – the more energy you put in the more results you get in return.

  • Inbound Marketing Success!

    The way things are discovered today is clearly much different than just a few years ago. Technology has continuously made it easy to go online from a computer or cell phone and find any information that one wants to know. From a marketing standpoint, strategies must be used inorder to stay relevant in the online world. Rather than having products pushed onto them, consumers will go out of their way to discover the brands that they are interested in- if Inbound Marketing is being used successfully, that is! Here is a list of 6 steps you can take to have Inbound Marketing Success within your company.

    Success
    1. Write Worthwhile Content: To stay relevant in the virutal world, a company must continuously come up with content that the target audience finds meaningful and worth their time to view. Without having relevant content, it will be nearly impossible to build your brand through an online presence.
    2. Track Your Performance: After worthwhile content has been posted, it is vital for a business to monitor the impact that is had. There are many different methods that offer statistics to track how well a company is performing.
    3. Promote Through Many Sources: To reach the greatest number of consumers, a business must spread their content out through various methods. Using platforms such as the company’s website and social media will allow for a large overall impact to be made.
    4. Follow up on Posts: After your company’s message has been sent out, it is important to observe what happens next. Wait for people to comment, “Like”, or share what you have posted and respond to their responses accordingly. Use the feedback you get to find possible leads.
    5. Rank the Leads and Send to Sales: Create a system of which leads are worth pursuing and get that list to your sales team. The important key here is using the information that you gained from previous interaction as a way to approach each individual lead.
    6. Always Pay Attention: Continuously monitor the whole process to see what is working well and what can be tweaked to provide the greatest return for your business.

     

    This and much more information can be found at marketingprofs.com.
    As always, you can find us at thinkcreativedigital.com.
  • Three Steps to Social Media Marketing

    Three Steps to good So­cial Media Marketing

    socialmedia marketing 

    The keys to success according to Gail Moody-Byrd in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.

     

    Discover. Use a mixture of listening tools like NetBase and Twitalyzer to conduct audience research. (It usually takes more than one tool to get all you need.) Always start by learning what is being talked about, who the most influential voices are and where their virtual water coolers can be found. You'll learn the keywords of the conversation you want to join before you jump in, helping your message resonate with real customer points. Create a scoring mechanism to prioritize the influencers who are most valuable to you, then find ways to engage in conversations with them. Connect them with your subject matter experts to give them insights that help them become “in the know” about your products and plans where appropriate. Influencers love gaining more influence and building their reputations, often more than financial rewards (you'd be surprised how true this is).

    Empower. The biggest amen moment during my comments at the recent BtoB Digital Edge conference in San Francisco came when I said, “Marketers need to create an environment that enables rich information exchange among community members—then get out of the way.” We know the majority of social media teams in companies reside in the marketing organization. But I view our jobs as enablers and “conductors.” The real task is to get your internal experts (product management, designers, etc.) to talk to customers and influencers about how products are designed to solve business problems. It can be hard to get your experts to be on the front lines of communication. But there are tons of lessons in it for them, too—direct customer feedback for starters.

    Publish. Here's something that is in the realm of marketing's role in social media marketing—finding ways to highlight the most engaging content on your channels. You can link to popular blogs or discussions in your hosted community, or via Facebook posts or tweets/retweets or LinkedIn comments. Feature links to your most popular blogs in your next monthly newsletter. There are plenty of ways for you to give this organically generated content legs and get more exposure for it.

    Read more at: http://bit.ly/12Sw7CR

  • Social Marketing Success Story: 100 to over 28,000 Likes in 2 Weeks

    Social marketing can be a very cost-effective way to generate awareness and revenue. The key is to start now to build your fan base. The most effective way to do that is through contests.

    Facebook contests can be an effective way for a resort, hotel, restaurant or other business to build their fan base, create brand loyalty and collect data.

    Most contests are run in order to increase the number of page likes, but a properly run contest can also allow the business to obtain email addresses or cell phone numbers. Email addresses may be valuable to a business that uses an email marketing program. Cell phone numbers can be valuable to a company that conducts text message marketing campaigns.

    It is very important to carefully plan a contest. Never rush into it. Elements to consider include:

    • The rules.
    • The terms of the contest.
    • The prize.
    • Appropriate graphic art.
    • Appropriate text.
    • Winner notification.

    We have found that keeping the contest as simple as possible produces the best results.

    Our social team recently ran a very successful Facebook contest for a resort lodge and event center in Northern Minnesota. They started out with about 100 Likes. Check out the results below:

    • Contest Dates: January 9-23, 2013
    • 28,119 new page ‘Likes’
    • Approx. 1,875 new ‘Likes’ per day
    • Approx. 78 new ‘Likes’ per hour
    • More than 1 new ‘Like’ per minute (1.3/min)
    • 1 new ‘Like’ approx. every 50 seconds
    • 16,741 of total new page ‘Likes’ came from mobile devices
    • 91,046 total photo ‘Shares’
    • Approx. 6,070 ‘Shares’ per day
    • Approx. 253 ‘Shares’ per hour
    • More than 4 ‘Shares’ per min (approx. 4.22/min)
    • 1 ‘Share’ approx. every 14 seconds
    • 45,000 Facebook page views
    • 3,000 per day
    • 125 per hour
    • Approx. 2 per min (2.08/min)
    • 1 page view approx. every 29 seconds
    • Target Market of 25-34 year olds had the greatest reach (approx. 30%)
    • 186,755 people talking about page at peak (1/10/13- 1/16/13)
    • 2,846,867 total people reached at peak (1/10/13- 1/16/13)
    • Peak Day: Jan 10th
    • 5,513 new page ‘Likes’
    • Just short of 4 new ‘Likes’ per minute (3.83/min)
    • 1 new ‘Like’ approximately every 17 seconds
    • 9,232 page views
    • Approx. 385 views per hour
    • More than 6 views per minute (6.41/min)
    • 1 page view approx. every 9 seconds

    Find out more!

    For more information on creating an effective Facebook contest or Think Creative's Social Media Management Program (where we do all the posting, blogging and tweeting for you 10-15/week) contact Think Creative for a free consultation.

  • Content Marketing Proven to Increase 10x More Sales Leads

    Leads Referring Websites

    Content Marketing (aka Inbound Marketing) has proven to increase website traffic as much as 400% and generate 10 times more leads.

    But content marketing is also the key to turning prospective buyers into actual customers. When it comes to sales, buyers respond better to educational, thought-leadership articles and information than to traditional sale advertising.

    As Certified Inbound Marketing Specialists, Think Creative can help you generate more leads and turn them in to revenue. Our new content marketing services include lead generation strategies, content development, ebooks, webinars, videos and more. For more information down the Essential Inbound Marketing Guide for Executives.

  • Five Secrets of Making Social Media Marketing Work for Your Company

    Over the course of 5 articles, I'll share 5 secrets to help you gain a clear idea of what it takes to be effective in social media marketing.

    With any new medium that becomes available, it takes a while for companies to adapt their marketing. After all, with so many different choices (direct mail, radio, TV, print, etc.) it’s no social media marketing secretswonder why companies may be a little hesitant to jump into everything that’s out there.

    So why do you really want to get into social media marketing? It comes down to the numbers. For instance, let’s take a look at Facebook. Facebook has over 800 million users. If it where a county, it would be larger than Brazil! Half of the users log in to Facebook every single day and are connected with over 80 calendars, social groups, and events.

    Twitter has over 500 million different users and is adding an average of 300,000 users every day. Some individuals strategically create multiple accounts. We’ll talk more about that in the weeks to come.

    Moving on to LinkedIn. LinkedIn has over 160 million users and connect over 200 different countries. Every single Fortune 500 is represented on the LinkedIn network.

    So, why, in just a few years, has social media grown to the level it is at now? It differs from past marketing mediums. For example, both the phone and Internet were created with businesses in mind. Social networks were created with people in mind and a focus on connection. It has made a way for relationships to be cultivated through a new medium.

    Download The Essential Guide to Inbound Marketing for Executives to get a step-by-step approach on how you can launch an effective social media marketing campaign in 5 months.

  • Inbound Marketing: What is it?

     Inbound Marketing

    Inbound marketing is a type of marketing that is now possible thanks to evolving technology. Consumers are now able, more than ever, to control what information they receive and how they receive it. Inbound marketing differs from outbound (traditional) marketing in several ways. Outbound marketing is said to be “old marketing” and is any marketing that pushes products or services to customers. Inbound marketing is known as “new marketing” and is any marketing tactic that relies on earning people’s interest instead of buying it. Read the "compare" and "contrast" chart below to learn more distinctions between the two:

    Inbound Marketing

    Outbound Marketing

    Communication is interactive and two way

    Communication is one way

    Customers come to you

    Ex. Search engines, referrals, or social media

    Customers are sought out

    Ex. Print, TV, radio, or cold calls

    Marketers provide value

    Marketer provides little to no added value

    Marketer seeks to entertain and/or educate

    Marketer rarely seeks to entertain or educate

    “Permission Based Marketing” because only targets that express interest will be pursued

    “Interruption Marketing” because targets may or may not want see that ad at that time

    Marketing strategies have an opportunity to be used over and over again; available and usable for a very long period of time

    Ex. Social media going viral 

    Marketing strategies usually only available or visible for a limited time

    Ex. Billboard advertisement eventually will be taken down

     

    There are three very important components needed to be successful with inbound marketing:

    1. Content- An organization needs information that potential customers find valuable.
    2. Search Engine Optimization- A company must make sure that it shows up towards the top of search engine rankings. 
    3. Social media- A business must distribute content to individuals who share a close relationship with the company. The content which is disrtibuted must bring value.

    Blog 1 image 

     

    For more information about inbound marketing, check out our website!

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