Think Marketing IQ Blog: Get the latest news, tips and trends on social and inbound marketing.

Everything listed under: social marketing

  • Marketing Strategy: 73% of Consumers Say "Story" Sells

    In Adobe Systems Incorporated, The State of Online Advertising, research, 53% of consumers think most marketing is B.S., 51% feel beautiful advertising is more effective, and 73% say advertising should tell a unique story, not just try to sell.When consumers were asked to rate each of the following statements based on whether you agree or disagree, the results were interesting:The research revealed that consumers want to be engaged by the advertising images they see. "Story", video, TV commercia...  Read More...

  • What can video marketing do for you?

    They say a picture is worth a thousand words, and I think we can all agree this is a pretty fair statement when it comes to the world of marketing. Since we’re looking at it from this perspective, can you imagine how much a video is worth! We’re a marketing company so math has never been our strong suit, but we can’t help but believe the number is pretty high!   Read More...

  • Advertising and Marketing as Interchangeable Terms?

          When you consider the fact that Americans are exposed to over 3,000 advertisements on a daily basis, it’s easy to understand how people often mistakenly use advertising and marketing as interchangeable terms. While advertising is the element of marketing that we see most, it’s only one of the many tools in the marketing toolbox. This whole toolbox, so to speak, has the power to ultimately make or break a business.   Read More...

  • Wow! What a Great Creative Marketing Idea

    Imagine peeking into a bar window and seeing this! You have to look twice, but the image of the thongs is actually on the back of the bar stools. This very creative marketing idea instantly gives the bar a unique personality - one of fun and edginess.   Read More...

  • 12 Lead Generation Calls to Action

    With more emphasis being placed on marketing teams to generate ROI, it's important to make contact with your websites visitors and nurture them along. When you have a website strategy in line with this objective you can make it easy for visitors to access what you have to offer them through calls to action. When you create a call to action, make sure it goes beyond "submit" and includes the benefits of responding.   Read More...

  • Marketing Strategy: New Research Shows Consumer Preferences

    Adobe Systems Incorporated just released marketing research on "The State of Online Advertising" that provides some surprising insights into consumer behavior. According to the online survey, consumers (and marketers to consumers) were asked where they prefer to look at an ad, the two top choices were print magazines and during TV shows. Consumers and marketers were also asked what source is best for marketing and advertising.   Read More...

  • 5 Steps to Effective Content Marketing

    If you want to know how to be more effective with your marketing efforts, here is a video created by Marketing Experiments on "5 Steps to Effective Content Marketing". One of the experts conducts a physician only network that relys on lead generation. Great information!   Read More...

  • Social Marketing Success is in the Energy

    "Any man who reads too much and uses his own brain too little falls into lazy habits of thinking." - Albert Einstein We can read all the books on how to do social and inbound marketing, but ultimately it comes down to doing. Developing a solid strategic plan and making it work. Books can help you avoid mistakes, but the biggest mistake is in not trying.   Read More...

  • Inbound Marketing Success!

    The way things are discovered today is clearly much different than just a few years ago. Technology has continuously made it easy to go online from a computer or cell phone and find any information that one wants to know. From a marketing standpoint, strategies must be used inorder to stay relevant in the online world.   Read More...

  • Three Steps to Social Media Marketing

    Three Steps to good So­cial Media Marketing   The keys to success according to Gail Moody-Byrd in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.   Discover. Use a mixture of listening tools like NetBase and Twitalyzer to conduct audience research. (It usually takes more than one tool to get all you need.) Always start by learning what is being talked about, who the most influential voices are and where their virtua...  Read More...

  • Social Marketing Success Story: 100 to over 28,000 Likes in 2 Weeks

    Social marketing can be a very cost-effective way to generate awareness and revenue. The key is to start now to build your fan base. The most effective way to do that is through contests.   Read More...

  • Five Secrets of Making Social Media Marketing Work for Your Company

    Over the course of 5 articles, I'll share 5 secrets to help you gain a clear idea of what it takes to be effective in social media marketing. With any new medium that becomes available, it takes a while for companies to adapt their marketing. After all, with so many different choices (direct mail, radio, TV, print, etc.) it’s no wonder why companies may be a little hesitant to jump into everything that’s out there.   Read More...

  • Guerrilla Social Marketing - Marketing with Surprise

    Marketing is most effective when it takes consumers by surprise, makes a memorable impression, and pops up where people least expect it. With a little creativity you can add some fun and personality to your brand by incorporating your message into the everyday landscape in a unique way. That is true viral social marketing.   Read More...

  • Inbound Marketing - The value of repurposing content in social media

    There are over 10 social media sites that give you access from one million people to over 800 million people online. These are sites that require a relatively small investment in order to spread the message about your product or service. And if you are connected to them properly they can increase your search engine rankings by over 400%.   Read More...

  • Social Media Marketing Secret #5 - Make Your Website Social Friendly

    The goal of most social marketing is to drive people to your website to take them from conversation to conversion. To be successful it’s important to make your website social media friendly. Here are a number of ways to do this.   Read More...

  • Social Media Marketing Secret #4 - Build a Following

    One common misperception about social media is that as soon as a presence is created on a social network, consumers will flock to the business. While there may be an ounce of truth in this, to be effective and successful you need to actively build your following. Here are a few strategies to keep in mind as you build your social network: 1.   Read More...

  • Social Media Marketing Secret #3 - Monitor and Measure

    With traditional media it is hard to measure its effectiveness. For example, if you are running a billboard campaign it is difficult to know exactly how many people are contacting you based on them seeing the billboard. If there is not a coupon associated with a print or radio ad those are just as difficult.   Read More...

  • Social Media Marketing Secret #2 - Invest Time and Money

    Once you decide to use social media marketing, you need to think it through to the end and understand what it takes. You can’t establish a presence on Facebook or Twitter, or make your website social media friendly without investing time and money into that effort. You spend time with writing press releases and designing marketing brochures; the same needs to happen with social media.   Read More...

  • Social Media Marketing Secret #1 - Planning

    Social media marketing should be thought of as a long-term strategy. When planning your strategy, the key is to start with the desired end result and work backwards. In other words, take a look at all of the social media platforms and discern what is the best option to reach your goals.   Read More...

  • Facebook Inbound Marketing - Grow Your Fan Base

    The cornerstone of most Facebook inbound marketing efforts is centered around growing the number of fans for your page. After all, you need followers in order to have any impact. Experience shows that simple action-oriented offers which provide users benefits (what’s in it for them) from clicking "Like", pay off with faster fan growth.   Read More...

  • Strategic Inbound Marketing Thinking

    When you get in front of a client, what do you want to accomplish? What are your strategic objectives? Think like an inbound marketing strategists… Would you like to be respected? Trusted?   Read More...