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Everything listed under: online video marketing

  • What can video marketing do for you?

    They say a picture is worth a thousand words, and I think we can all agree this is a pretty fair statement when it comes to the world of marketing. Since we’re looking at it from this perspective, can you imagine how much a video is worth! We’re a marketing company so math has never been our strong suit, but we can’t help but believe the number is pretty high!   Read More...

  • Advertising and Marketing as Interchangeable Terms?

          When you consider the fact that Americans are exposed to over 3,000 advertisements on a daily basis, it’s easy to understand how people often mistakenly use advertising and marketing as interchangeable terms. While advertising is the element of marketing that we see most, it’s only one of the many tools in the marketing toolbox. This whole toolbox, so to speak, has the power to ultimately make or break a business.   Read More...

  • Online Video Increases Conversion Rates in 99% of All Cases

    In the past year, many online lead generation companies have released statistics and reports detailing how adding product or testimonial videos can increase conversion rates, customer interaction, and overall ROI. Here’s a look as some of the numbers: TriMark added a click-to-play customer testimonials video to all Window World PPC landing pages. Within a month, they began to see lead conversion increases of 20% from those specific sites.   Read More...

  • Three Steps to Social Media Marketing

    Three Steps to good So­cial Media Marketing   The keys to success according to Gail Moody-Byrd in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.   Discover. Use a mixture of listening tools like NetBase and Twitalyzer to conduct audience research. (It usually takes more than one tool to get all you need.) Always start by learning what is being talked about, who the most influential voices are and where their virtua...  Read More...