In Adobe Systems Incorporated, The State of Online Advertising, research, 53% of consumers think most marketing is B.S., 51% feel beautiful advertising is more effective, and 73% say advertising should tell a unique story, not just try to sell.When consumers were asked to rate each of the following statements based on whether you agree or disagree, the results were interesting:The research revealed that consumers want to be engaged by the advertising images they see. "Story", video, TV commercia...  Read More...

They say a picture is worth a thousand words, and I think we can all agree this is a pretty fair statement when it comes to the world of marketing. Since we’re looking at it from this perspective, can you imagine how much a video is worth! We’re a marketing company so math has never been our strong suit, but we can’t help but believe the number is pretty high!   Read More...

      When you consider the fact that Americans are exposed to over 3,000 advertisements on a daily basis, it’s easy to understand how people often mistakenly use advertising and marketing as interchangeable terms. While advertising is the element of marketing that we see most, it’s only one of the many tools in the marketing toolbox. This whole toolbox, so to speak, has the power to ultimately make or break a business.   Read More...

Sales lead generation is only the first step in getting a potention website visitor to become a customer. Just as important is nurturing the prospect along. An effective way to do that is through email marketing.   Read More...

With more emphasis being placed on marketing teams to generate ROI, it's important to make contact with your websites visitors and nurture them along. When you have a website strategy in line with this objective you can make it easy for visitors to access what you have to offer them through calls to action. When you create a call to action, make sure it goes beyond "submit" and includes the benefits of responding.   Read More...

Adobe Systems Incorporated just released marketing research on "The State of Online Advertising" that provides some surprising insights into consumer behavior. According to the online survey, consumers (and marketers to consumers) were asked where they prefer to look at an ad, the two top choices were print magazines and during TV shows. Consumers and marketers were also asked what source is best for marketing and advertising.   Read More...

If you want to know how to be more effective with your marketing efforts, here is a video created by Marketing Experiments on "5 Steps to Effective Content Marketing". One of the experts conducts a physician only network that relys on lead generation. Great information!   Read More...

In the past year, many online lead generation companies have released statistics and reports detailing how adding product or testimonial videos can increase conversion rates, customer interaction, and overall ROI. Here’s a look as some of the numbers: TriMark added a click-to-play customer testimonials video to all Window World PPC landing pages. Within a month, they began to see lead conversion increases of 20% from those specific sites.   Read More...

"Any man who reads too much and uses his own brain too little falls into lazy habits of thinking." - Albert Einstein We can read all the books on how to do social and inbound marketing, but ultimately it comes down to doing. Developing a solid strategic plan and making it work. Books can help you avoid mistakes, but the biggest mistake is in not trying.   Read More...

The way things are discovered today is clearly much different than just a few years ago. Technology has continuously made it easy to go online from a computer or cell phone and find any information that one wants to know. From a marketing standpoint, strategies must be used inorder to stay relevant in the online world.   Read More...

Three Steps to good So­cial Media Marketing   The keys to success according to Gail Moody-Byrd in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.   Discover. Use a mixture of listening tools like NetBase and Twitalyzer to conduct audience research. (It usually takes more than one tool to get all you need.) Always start by learning what is being talked about, who the most influential voices are and where their virtua...  Read More...

Social marketing can be a very cost-effective way to generate awareness and revenue. The key is to start now to build your fan base. The most effective way to do that is through contests.   Read More...