They say a picture is worth a thousand words, and I think we can all agree this is a pretty fair statement when it comes to the world of marketing. Since we’re looking at it from this perspective, can you imagine how much a video is worth! We’re a marketing company so math has never been our strong suit, but we can’t help but believe the number is pretty high!   Read More...

Sales lead generation is only the first step in getting a potention website visitor to become a customer. Just as important is nurturing the prospect along. An effective way to do that is through email marketing.   Read More...

With more emphasis being placed on marketing teams to generate ROI, it's important to make contact with your websites visitors and nurture them along. When you have a website strategy in line with this objective you can make it easy for visitors to access what you have to offer them through calls to action. When you create a call to action, make sure it goes beyond "submit" and includes the benefits of responding.   Read More...

Three Steps to good So­cial Media Marketing   The keys to success according to Gail Moody-Byrd in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.   Discover. Use a mixture of listening tools like NetBase and Twitalyzer to conduct audience research. (It usually takes more than one tool to get all you need.) Always start by learning what is being talked about, who the most influential voices are and where their virtua...  Read More...

Social marketing can be a very cost-effective way to generate awareness and revenue. The key is to start now to build your fan base. The most effective way to do that is through contests.   Read More...

Content Marketing (aka Inbound Marketing) has proven to increase website traffic as much as 400% and generate 10 times more leads. But content marketing is also the key to turning prospective buyers into actual customers. When it comes to sales, buyers respond better to educational, thought-leadership articles and information than to traditional sale advertising.   Read More...

Over the course of 5 articles, I'll share 5 secrets to help you gain a clear idea of what it takes to be effective in social media marketing. With any new medium that becomes available, it takes a while for companies to adapt their marketing. After all, with so many different choices (direct mail, radio, TV, print, etc.) it’s no wonder why companies may be a little hesitant to jump into everything that’s out there.   Read More...

 Inbound Marketing Inbound marketing is a type of marketing that is now possible thanks to evolving technology. Consumers are now able, more than ever, to control what information they receive and how they receive it. Inbound marketing differs from outbound (traditional) marketing in several ways. Outbound marketing is said to be “old marketing” and is any marketing that pushes products or services to customers.   Read More...

There are over 10 social media sites that give you access from one million people to over 800 million people online. These are sites that require a relatively small investment in order to spread the message about your product or service. And if you are connected to them properly they can increase your search engine rankings by over 400%.   Read More...

The goal of most social marketing is to drive people to your website to take them from conversation to conversion. To be successful it’s important to make your website social media friendly. Here are a number of ways to do this.   Read More...

One common misperception about social media is that as soon as a presence is created on a social network, consumers will flock to the business. While there may be an ounce of truth in this, to be effective and successful you need to actively build your following. Here are a few strategies to keep in mind as you build your social network: 1.   Read More...

With traditional media it is hard to measure its effectiveness. For example, if you are running a billboard campaign it is difficult to know exactly how many people are contacting you based on them seeing the billboard. If there is not a coupon associated with a print or radio ad those are just as difficult.   Read More...

Once you decide to use social media marketing, you need to think it through to the end and understand what it takes. You can’t establish a presence on Facebook or Twitter, or make your website social media friendly without investing time and money into that effort. You spend time with writing press releases and designing marketing brochures; the same needs to happen with social media.   Read More...

Social media marketing should be thought of as a long-term strategy. When planning your strategy, the key is to start with the desired end result and work backwards. In other words, take a look at all of the social media platforms and discern what is the best option to reach your goals.   Read More...

When you get in front of a client, what do you want to accomplish? What are your strategic objectives? Think like an inbound marketing strategists… Would you like to be respected? Trusted?   Read More...