Redefining Branding in the Digital Age

Brands are living, breathing entities that have huge growth potential if they are given the right attention, watering, weeding, and love. That is especially true in the digital age, however while many of the traditional branding marketing rules are still true, there are some new truths that have entered the game. In the book A Better Mousetrap by Simon Pont, he outlines the new truths to brand marketing as the following:New Truth 1: Time, in memoriam, doesn't help, isn't necessaryTraditiona...  Read More...