Think Marketing IQ Blog: Get the latest news, tips and trends on social and inbound marketing.

Everything listed under: Branding

  • Redefining Branding in the Digital Age

    Brands are living, breathing entities that have huge growth potential if they are given the right attention, watering, weeding, and love. That is especially true in the digital age, however while many of the traditional branding marketing rules are still true, there are some new truths that have entered the game. In the book A Better Mousetrap by Simon Pont, he outlines the new truths to brand marketing as the following:New Truth 1: Time, in memoriam, doesn't help, isn't necessaryTraditiona...  Read More...

  • Marketing Strategy: 73% of Consumers Say "Story" Sells

    In Adobe Systems Incorporated, The State of Online Advertising, research, 53% of consumers think most marketing is B.S., 51% feel beautiful advertising is more effective, and 73% say advertising should tell a unique story, not just try to sell.When consumers were asked to rate each of the following statements based on whether you agree or disagree, the results were interesting:The research revealed that consumers want to be engaged by the advertising images they see. "Story", video, TV commercia...  Read More...

  • The Power of Storytelling: Making Brands Come to Life

    Here is a webinar on "The Power of Storytelling: Making Brands Come to Life" from Stanford University Innovation and Entrepreneurship. It shares the importance of the four important stories every business person needs in order to connect. It has a lot of great content. For more effective ideas on storytelling for your brand, contact Think Creative.   Read More...

  • Advertising and Marketing as Interchangeable Terms?

          When you consider the fact that Americans are exposed to over 3,000 advertisements on a daily basis, it’s easy to understand how people often mistakenly use advertising and marketing as interchangeable terms. While advertising is the element of marketing that we see most, it’s only one of the many tools in the marketing toolbox. This whole toolbox, so to speak, has the power to ultimately make or break a business.   Read More...

  • Three Steps to Social Media Marketing

    Three Steps to good So­cial Media Marketing   The keys to success according to Gail Moody-Byrd in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.   Discover. Use a mixture of listening tools like NetBase and Twitalyzer to conduct audience research. (It usually takes more than one tool to get all you need.) Always start by learning what is being talked about, who the most influential voices are and where their virtua...  Read More...