Think Marketing IQ Blog: Get the latest news, tips and trends on social and inbound marketing.

Everything listed under: brand storytelling

  • Marketing Strategy: 73% of Consumers Say "Story" Sells

    In Adobe Systems Incorporated, The State of Online Advertising, research, 53% of consumers think most marketing is B.S., 51% feel beautiful advertising is more effective, and 73% say advertising should tell a unique story, not just try to sell.When consumers were asked to rate each of the following statements based on whether you agree or disagree, the results were interesting:The research revealed that consumers want to be engaged by the advertising images they see. "Story", video, TV commercia...  Read More...

  • The Power of Storytelling: Making Brands Come to Life

    Here is a webinar on "The Power of Storytelling: Making Brands Come to Life" from Stanford University Innovation and Entrepreneurship. It shares the importance of the four important stories every business person needs in order to connect. It has a lot of great content. For more effective ideas on storytelling for your brand, contact Think Creative.   Read More...