Think Marketing IQ Blog

Subscribe via E-mail

Your email:

Follow Me

cta-essential-inbound-marketing-alt

freeevaluation2acta

Think Marketing IQ Blog

Current Articles | RSS Feed RSS Feed

B2B Social Media Marketing at a Glance

 

What are the primary social media platforms used for the most?


social media marketing

LinkedIn is primarily used for inbound marketing lead generation and web traffic. Businesses use Twitter for short and concise promotions and social buzz. Facebook use is focused on branding and event promotion. While blogs are still great for SEO and content.


Which of the following social media methods does your company currently use for your B2B marketing (i.e., not personal use)?

social media marketing strategy

LinkedIn, Facebook and Twitter are virtually tied as the most used social media channels by B2B marketers, who were asked to choose all that apply. These are followed by YouTube, blogging, customer communities, Flickr, Digg, Stumbleupon and Tumblr as favorite social channels.

What are the top three major obstacles to adopting social media marketing in your company?

social media marketing for business

Lack of resources, cited by 70% of respondents, is the single most pressing obstacle to implementing a social media marketing program. The other obstacles - poorly defined success metrics and key performance indicators, and “lack of knowledge about social media” can all be solved with a solid marketing partner who can develop a plan and educate staff.

Charts from Emerging Trends in B-to-B Social Media Marketing: Insights From the Field

Comments

This is my first visit on this site and i found it very informative as you have provided here in this post. I would like to be a part of this site for collecting some more info. I have bookmark this page and after work I read interesting things to update myself and to refresh my mind. I Would expect new posts from you.
Posted @ Friday, May 17, 2013 6:30 AM by Cheap Umrah Packages
I have found very useful information over there, thanks for sharing this. please try to add more informative posts in order to keep us in touch. I have bookmark this page and after work I read interesting things to update myself and to refresh my mind. Thanks for sharing this important information.
Posted @ Friday, May 17, 2013 6:30 AM by Cheap flights To Harare
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics