content-bg

Think Marketing IQ Blog

  • Redefining Branding in the Digital Age

    Brands are living, breathing entities that have huge growth potential if they are given the right attention, watering, weeding, and love. That is especially true in the digital age, however while many of the traditional branding marketing rules are still true, there are some new truths that have entered the game. Better Mousetrap

    In the book A Better Mousetrap by Simon Pont, he outlines the new truths to brand marketing as the following:

    New Truth 1: Time, in memoriam, doesn't help, isn't necessary

    Traditional brands were typically built over time - they had history. Today, digital brands can "come out of nowhere". They don't need a back story. Meeting a new need, one you never knew you had, is more than compelling enough to build a tribal following.

    "Foursquare started out in 2009 with limited availability in only 100 worldwide metro areas. In January 2010, Forsquare changed their location model to allow check-ins from any location worldwide. As of January, 2013 the service had over 30 million people worldwide and over 3 billion check-ins." - Source: Wikipedia

    New Truth 2: 'Useful and relevant' has been usurped by 'indespensable and immediately satisfying'

    Successful digital brands are needs-based and, more specifically, "immediate need" based. 

    • The need to find information, acurately and right away.
    • The need to learn.
    • The need 'to buy'.
    • The need to 'connect' with others, to 'be in the know and in touch'.
    • The need to pass comment, criticism, judgement, approval.
    • The need to have a voice.
    • The need to not feel alone.

    'Brand-in-hand' is taking a back seat to 'brand-at-fingertips'.

    New Truth 3: Hearts and minds can be won in cyberspace

    While you can never wear or taste a digital brand, that doesn't make them any less real. It exists not on physical but emotional dimensions, fulfilling and gratifying. 

    New Truth 4: Digital brands don't peddle desire, they peddle dependency; they are narcotic

    Desirable physical brands are brands you want to 'have', to possess, to go out and buy. Social media brands, for example, are digital brands you want to spend time with, be in the company of. With digital brands, the thrill lies in the ongoing experience.

    "The Spanish social hub Tuenti (www.tuenti.com) now boasts 90 percent domestic penetration amongst 14 to 35 year olds, and an average daily use of 82 minutes per person (2011). And these are not 82 passive, lean-back minutes. These are 82 minutes of highly engaged 'me' time."

  • Marketing Strategy: 73% of Consumers Say "Story" Sells

    In Adobe Systems Incorporated, The State of Online Advertising, research, 53% of consumers think most marketing is B.S., 51% feel beautiful advertising is more effective, and 73% say advertising should tell a unique story, not just try to sell.

    When consumers were asked to rate each of the following statements based on whether you agree or disagree, the results were interesting:

    The research revealed that consumers want to be engaged by the advertising images they see. "Story", video, TV commercials, and what celebrities wear, all create an emotional response. That is the critical ingredient that moves consumers to action.

    Good traditional and online marketing stories are created by advertising agencies within a creative strategy. At Think Creative we research your target market to determine their preferences, then we develop messaging that emotionally appeals to that market to compell them to action.

    Contact Think Creative for a free consultation on how we can help you create your brand story and drive revenue.

  • What can video marketing do for you?

    They say a picture is worth a thousand words, and I think we can all agree this is a pretty fair statement when it comes to the world of marketing. Since we’re looking at it from this perspective, can you imagine how much a video is worth! We’re a marketing company so math has never been our strong suit, but we can’t help but believe the number is pretty high! As we cruise through 2013, we want a take a moment to pause and explain the benefits of video marketing; a concept that will become even more vital for businesses in the years to come.

    1. “Search ability”- You probably aren’t aware because it’s become second nature, but in 2012, video results have appeared in nearly 70% of the top 100 search listings on Google. A percentage that is only increasing with time! In this day of age, technology is everything. Customers are constantly searching their smart devices for new products or services and let’s face it, we’d all rather watch a 45 second clip than spend 5 minutes reading a review! #TimeEfficiency
    2. Video Life- Unlike most advertisements that become irrelevant in a year’s time, a video can be useful for the long haul. Not to mention the fact that they typically require an executive order to be taken down, which means a video ad has the potential to gain your business a new customer years after it was officially released. It might cost more to produce in the moment, but rest assured that this is a cost-effective marketing strategy over time!
    3. The Analytics- One of the best parts of video marketing is its ability to be measured. Whether or not your video is a hit with customers can be determined by looking at the easily accessible analytics. This instant feedback helps your business clearly see which marketing strategies are working and on the other hand, which ones could use a little more “TLC” to help them become more successful.

    So what are you waiting for? Here at Think Creative, we’re already aboard the video marketing bandwagon. It’s time for you to jump on too! You can see the marketing world much clearer aboard; and believe us when we say, the future looks bright.

  • The Power of Storytelling: Making Brands Come to Life

    Here is a webinar on "The Power of Storytelling: Making Brands Come to Life" from Stanford University Innovation and Entrepreneurship. It shares the importance of the four important stories every business person needs in order to connect.

     

    It has a lot of great content. For more effective ideas on storytelling for your brand, contact Think Creative.

  • Advertising and Marketing as Interchangeable Terms?

     

    internet marketing cloud

     

     

    When you consider the fact that Americans are exposed to over 3,000 advertisements on a daily basis, it’s easy to understand how people often mistakenly use advertising and marketing as interchangeable terms. While advertising is the element of marketing that we see most, it’s only one of the many tools in the marketing toolbox. This whole toolbox, so to speak, has the power to ultimately make or break a business. When put this way, it may seem a little dramatic, but marketing truly does have the ability to impact many crucial aspects of a business. Here are a few scenarios to illustrate how this is possible:

    1)    Even the best product or service in the world can’t sell without proper promotion among potential customers. Marketing has the ability to create a huge customer base or on the other hand, fail to stimulate customers.

    2)    Without marketing, sales will undoubtedly be limited. This quickly turns a storeroom full of ready-to-sell products into a room full of profitless inventory.

    3)    Most businesses have to deal with a large amount of competitors offering similar products or services. Mediocre marketing makes it easy for customers to buy their competitors.

    4)    A business may be financially sound but still not generate any actual revenue if customers are not aware of what they have to offer. This awareness all begins with marketing. 

    Marketing has and always will be integral for a business’ long-term success. As time passes, competition will inevitably get fiercer. Innovation and the ability to think outside of the box will be necessary to set a business apart from its competitors. That’s where the marketing gurus at Th!nk Creative come in. We work closely with our clients to help sharpen and shine every tool in your business’s toolbox to further enhance your brand’s footprint. Whether you’re a new business owner or seasoned entrepreneur, it’s important to never be content with your marketing plan. As experienced marketers, we know there’s always room to refine your plan and make it as effective as possible.  

  • Go Mobile! Mobile Website/Mobile App Development Service

    mobile website comparison

    Mobile marketing is one of the fastest growing ways to reach audiences of all ages. As a result some clients are seeingnearly 50% of their web and Facebook traffic coming from mobile devises.

    Think Creative has specialized services to create mobile websites and mobile apps to put your company in the palm of their hands. 

    Mobile website make it easy for visitors to navigate and review the content of your website. For certain types of businesses, such as restaurants, mobile apps can allow for online ordering or booking reservations. 

    Contact Think Creative for more details on how your can utilize mobile technology to improve efficiency and increase revenue.

  • Nurturing Leads with Email Marketing

    Sales lead generation is only the first step in getting a potention website visitor to become a customer. Just as important is nurturing the prospect along. An effective way to do that is through email marketing.

    Introduction to email marketingThere are more than 294 billion emails sent per day. That's 3.4 million every second! Clearly, email is not dead. But due to all the clutter, it is increasingly more difficult to get noticed. As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. By getting these details right, you set yourself up for success.

    Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content. In this context, lead nurturing offers more advantages than just an individual email blast.

    1. It's Timely - Study after study shows that email response rates decline over the age of the lead. In his science of timing research Dan Zarrella, Hubspot’s social media scientist, discovered that there is a positive correlation between subscriber recency and ctr, one of the key metrics of engagement. You need to use lead nurturing campaigns to take advantage of this dynamic. 
    2. It’s Automated - Once you set up lead nurturing in Hubspot, emails are sent out automatically according to your schedule as new leads come in. This leads to a high return on a low investment, helping you qualify leads and push them down the sales funnel faster. 
    3. It’s Targeted - Studies show that targeted and segmented emails perform better than mass email communications. Hubspot lead nurturing enables you to tie a series of emails to a specific activity or conversion event. You can craft your follow-up email based on the action a lead has taken on your website.

    To learn more, download Hubspot's "How to Execute & Measure Successful Email Campaigns" ebook. The introduction to email marketing ebook includes details on:

    • 5 common email marketing challenges and their solutions
    • 6 types of marketing emails you can send today
    • 9 email marketing metrics you should track
    • Quick email marketing facts and additional resources

    Easily build, send and measure awesome email campaigns with HubSpot's email and lead generation marketing software. Request a demo and check it out today!

  • Wow! What a Great Creative Marketing Idea

    Imagine peeking into a bar window and seeing this!

    bar marketing idea

    You have to look twice, but the image of the thongs is actually on the back of the bar stools. This very creative marketing idea instantly gives the bar a unique personality - one of fun and edginess.

    Decals and partial body images like this are being used in many ways to attract attention and give brands personality. Here are a few:

    plumbers truck

    sticker13 resized 600

    guerilla marketing

    Get people talking! Think of how this approach could work for your business.

  • 12 Lead Generation Calls to Action

    With more emphasis being placed on marketing teams to generate ROI, it's important to make contact with your websites visitors and nurture them along. When you have a website strategy in line with this objective you can make it easy for visitors to access what you have to offer them through calls to action.

    When you create a call to action, make sure it goes beyond "submit" and includes the benefits of responding. A Science of Lead Generation 2011 Study showed that conversion rates descrease when the word "submit" was used compared to other benefit-oriented calls to action.

    Here are 12 differenct types of lead generating calls to action you may want to consider using. When you do, make them easy for your visitors to find "above the fold". Incorporate an easy to complete form or link the button to the form. Keep the text short and sweet and start with an action verb.

    1. Request an interview

    Request interview cta

    2. Subscribe

    subscribe cta

    3. Register

    4. View a Demo

    5. Take a Tour

    take a tour cta

    6. Download (such as a white paper, plugins)

    download cta

    7. Upload (a resume or video)

    8. Donate

    9. See in Action

    see in action cta

    10. Get a Quote


    11. Sign up for Free

    sign up free

    12. Create an Account

  • Marketing Strategy: New Research Shows Consumer Preferences

    Adobe Systems Incorporated just released marketing research on "The State of Online Advertising" that provides some surprising insights into consumer behavior. According to the online survey, consumers (and marketers to consumers) were asked where they prefer to look at an ad, the two top choices were print magazines and during TV shows.

    Consumers and marketers were also asked what source is best for marketing and advertising.

    Overall, the results show that consumers prefer traditional marketing more than online marketing. However, an important factor to keep in mind is that traditional marketing is far more expensive than online marketing. When deciding where to advertise remember that the ROI is still greater with online marketing.

    A marketing approach we often take at Think Creative is to develop an integrated marketing campaign that utilizes both traditional and online marketing. A campaign can include magazine or TV ads that drive consumers to a website. Or direct mail and Facebook campaign to launch a promotion.

    Contact Think Creative for more information on our marketing strategy services.

RSS Feed