With more emphasis being placed on marketing teams to generate ROI, it's important to make contact with your websites visitors and nurture them along. When you have a website strategy in line with this objective you can make it easy for visitors to access what you have to offer them through calls to action.
When you create a call to action, make sure it goes beyond "submit" and includes the benefits of responding. A Science of Lead Generation 2011 Study showed that conversion rates descrease when the word "submit" was used compared to other benefit-oriented calls to action.
Here are 12 differenct types of lead generating calls to action you may want to consider using. When you do, make them easy for your visitors to find "above the fold". Incorporate an easy to complete form or link the button to the form. Keep the text short and sweet and start with an action verb.
1. Request an interview
4. View a Demo
5. Take a Tour
6. Download (such as a white paper, plugins)
7. Upload (a resume or video)
9. See in Action
10. Get a Quote
11. Sign up for Free
12. Create an Account
Posted on Fri, August 28, 2015
by Think Creative Digital Marketing filed under