Brand Rescue: The Burchfield Group Gets a Brand Facelift
The Burchfield Group, a pharmacy benefit consulting company, was in need of a fresh brand image. The previous marketing components lacked an consistency or impact. While keeping the existing logo, Think Creative revitalized the brand with a central theme, striking photography, and colorful brand elements. Then we incorporated it throughout all their marketing including an interactive web design, power point presentations, identity, magazine ads, and engaging 'Cinemation' videos. The site was created in a CMS system allowing Burchfield staff the ability to make future updates, including adding pages, blogging, etc, all internally. Check out the Burchfield Group website design here.